Small companies often struggle with logo design. Branding and identity is very important, especially for start-up businesses, but operating on a shoe-string budget often doesn't allow for hiring professional graphic designers or branding experts.
The online article publishing company, AuthorStar, was looking for a quick logo comp during their startup phase. They were in the process of creating their business plan but wanted to show investors that they had already started branding efforts and developing marketing materials. One of the partners faxed over a quick hand-drawn sketch of what they had in mind for a logo. KisMac produced several versions within days. AuthorStar not only used one of the logos for their prospectus, but kept using it throughout the first several years of business.