Small companies often struggle with logo design. Branding and identity is very important, especially for start-up businesses, but operating on a shoe-string budget often doesn't allow for hiring professional graphic designers or branding experts.
The online article publishing company, AuthorStar, was looking for a quick logo comp during their startup phase. They were in the process of creating their business plan but wanted to show investors that they had already started branding efforts and developing marketing materials. One of the partners faxed over a quick hand-drawn sketch of what they had in mind for a logo. KisMac produced several versions within days. AuthorStar not only used one of the logos for their prospectus, but kept using it throughout the first several years of business.
When the leading Caribbean real estate firm, Smiths Gore, listed a super-lux resort on the island of Anguilla frequented by movie stars, celebrities and heads-of-state, they needed a sell sheet that conveyed the status of the property. Working closely with the owner of the resort and the brokers at Smiths Gore, KisMac produced a two-pager that says it all - followed by a 30-pager that says the rest. Regrettably, the client did not offer to fly us to Anguilla to see the property for ourselves (although we feel that the work suffered as a result).
CBRE Hotels switched venues for a client event to a hip LA nightspot - The Conga Room.They wanted the new email invitation to reflect the "cool-factor" of the venue. Below is the result. Cool enough? The client thought so, but judge for yourself.
CBRE, the world's largest commercial real estate company, listed a Class-A office building for sale and wanted to show prospective investors how many square feet of leased space would be expiring and coming to market in the next few years. They asked for an easy to understand graphic, so we traced a photo of the building and colored the floors to show the amount of space expiring each year. Why use a boring table when you can have a custom graphic?
As Google Earth, Bing Maps and other online mapping services become more popular, more businesses are using maps to communicate with customers. Often, the ideal map is a customized version of the output from automated systems. In this case, a base aerial was customized with informational elements designed to focus attention on a specific area and pertinent demographics.